Tuesday, September 27, 2005

Red radio sold, will continue online-only

Red 104.1, the St. Louis radio station that mixed jazz, swing, oldies and adult pop music in an attempt to appeal to an underserved segment of the radio audience, has been sold by Emmis Communications to Radio One for $20 million. According to this story from Post-Dispatch business writer Martin Van Der Werf, the over-the-air signal at 104.1 FM will switch to a new format, as yet undisclosed, on Friday, September 30.

However, fans of the station aren't totally out of luck - Red's programming will continue to be streamed online at www.red1041.com, and will be broadcast from 4 p.m. to midnight Saturdays and from about noon to 9 p.m. Sundays on KFDK 97.1, another Emmis-owned station that broadcasts talk programming, much of it syndicated, during the week.

(edited 10/3/05 to fix a typo)

4 comments:

Anonymous said...

are you kidding??? there is not another jazz station even close to what 104.1 the red had to offer, what am i supposed to listen to on rainey days? would you at least post something on your site if there is another station maybe i have missed, and don't say siu because although everyone needs to learn to broadcast it can hit nerves and the whole point is to relax....

Anonymous said...

Why am I not shocked by this? Another wonderful example of how good music is being phased out for profit margin. Thanks so much for showing us that quantity out weighs quality. You should be so proud. It is a good thing the people of St. Louis don't follow your shallow money hungry sell-out example.

Anonymous said...

I know that my comment is a couple years late, but I have been ranting about the loss of this radio station for years now. There is still nothing comparable to the red station. How is it supposed to help me that it is streamed online when I'm normally listening to it in the car??? All there is to listen to in Saint Louis is rap... and too much of it. Where is this city's culture??

Anonymous said...

I lived in St. Louis the summer of 2004 and have longed to hear 104.1 again. Unfortunately, today I found out it was sold to sell the same music playing on every other FM station. Sad, sad, sad.